XAPP AI BLOG

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Listening Migrates to Mobile

The XAPPmedia research team pulled together market data from Arbitron, BIA/Kelsey, Digital Music News, Edison Research, eMarketer, Forrester, RAB, Triton Digital and Internet radio publishers to create an infographic that provides a comprehensive view of the shift to mobile in the radio internet market.

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That’s what has been Missing in Mobile

“When I first met this company, it clicked in my head instantly: ‘That’s what has been missing in mobile.’ XAPP makes ads totally actionable, when the phone is in your pocket, or in the car dock. Here’s a way you can act on a sponsorship, but also act within the app itself.” NPR’s Bryan Moffett.

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XAPP Ads – listen before you speak

“People just get it,” was my introduction to XAPP Ads by CTO and Co-Founder John Kelvie. He added, “and they immediately see the potential.” My first conversation with an audio publisher confirmed this. After a one-sentence explanation he said without hesitation, “That’s fantastic. When can I start using it?”

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Who are the 50 million Ultramobile Consumers?

There is a lot of attention paid to the rise of mobile connectivity. Smart mobile devices now saturate the landscape from cities to shopping malls. While this shift has caused advertisers to take note, it has generated a problem. Mobile is viewed as a single behavioral concept when it actually has many different meanings. The industry needs a different model to segment the variety of mobile behaviors. For example, there is a class of mobile behavior that can be best categorized as Ultramobile.

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XAPPmedia Launches First Interactive Audio Advertising Service for Internet Radio Publishers

XAPPmedia, provider of the first interactive audio advertising service, today launched XAPP Ads – a proprietary technology and end-to-end advertising service for Internet radio publishers and advertisers. Developed for the ultramobile audience, XAPP Ads are hands free, eyes free, voice activated ads that provide a new solution for monetizing the growing Internet radio and mobile audio audiences.

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