From the Archives


This podcast was recorded last year with Pepsico’s Senior Director of Digital Consumer Experience, Elena Parlatore.

Many topics are discussed, including the objectives, technologies, channels, and results from Pepsico’s initiatives. 

She talks about her experience working with XAPP AI, and how their solution made it possible to provide an Intelligent Assistant to help consumers find products, ask questions, and discover sustainability initiatives at Pepsico.

Read our previous post where we discuss all the details of building the experience, and some of the challenges. 

For example, over 2 million different combinations of ways people could ask for a variety of PepsiCo products.