Building an Alexa skill is only the first step in this new era of voice interactive radio. However, voice platforms are different than traditional radio, the web and mobile and require a different approach and different abilities to ensure success. That’s why XAPP published a new report highlighting 10 Best Practices for Putting Radio on Amazon Echo. The first four include:
1. Claim Your Brand – connect directly with listeners
2. Show Your Personality – delivering a Voice Persona™
3. Facilitate Content Discovery – the convenience of audio scanning
4. Deliver a Great User Experience – for new and repeat users
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