Digital-first users are comfortable with technology, and use it to help them shop, do research, and ‘get things done’. They have a different mindset compared to traditional users who prefer to interact directly with a person, in a physical location. The Digital-first mindset is shared by a large population around the world, and is growing rapidly.
You may be a small business looking to provide more convenient ways to serve prospects and customers, or a large municipality with strained resources to meet the expectations of your citizens. In those cases, it may seem impossible to offer digital experiences like chat, intelligent search, AI-powered suggestions, and voice. In part 1 of our 3 part series, we’ll debunk the myths, and offer a roadmap to the digital-first highway.