hitting the mark

Hitting the Mark with Digital-First Users (Part 1)

Digital-first users are comfortable with technology, and use it to help them shop, do research, and ‘get things done’.  They have a different mindset compared to traditional users who prefer to interact directly with a person, in a physical location.  The Digital-first mindset is shared by a large population around the world, and is growing rapidly.  

You may be a small business looking to provide more convenient ways to serve prospects and customers, or a large municipality with strained resources to meet the expectations of your citizens.  In those cases, it may seem impossible to offer digital experiences like chat, intelligent search, AI-powered suggestions, and voice.  In part 1 of our 3 part series, we’ll debunk the myths, and offer a roadmap to the digital-first highway.       

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gen ai

Generational AI Adoption

It’s not hard to guess younger people tend to adopt the latest technologies faster, and more seamlessly compared to their older counterparts.  We’re not too many years removed from the launches of iPhone, and iPad devices that introduced a touchscreen interface to the masses.  This new mode of interaction (swiping, pinching, and tapping) was natural to children, while adults were looking for the instruction manual.  Fast forward over a decade later and a similar phenomenon is taking shape with the adoption of AI for self service.  

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From the Archives

This podcast was recorded last year with Pepsico’s Senior Director of Digital Consumer Experience, Elena Parlatore.

Many topics are discussed, including the objectives, technologies, channels, and results from Pepsico’s initiatives. 

Finally, she talks about her experience working with XAPP AI, and how their solution made it possible to provide an Intelligent Assistant to help consumers find products, ask questions, and discover sustainability initiatives at Pepsico.

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website search

Website Search in 5 Easy Steps

Often overlooked, the ability for users to find information on your website is one of the most important features you can provide. Self service is an accepted maxim, and the quality of your search experience will dictate the success or failure of users on their digital journey.

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AI self service trends

AI Self Service Trends

It’s hard to overstate the impact Artificial Intelligence, and Machine Learning have had on us.  We’re living in unprecedented times with breakthrough innovations happening at such frequency that we fail to realize the weight of these creations.  In this article, we share interesting statistics on AI-powered self service  

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Unified Knowledge Venn Diagram

Can AI Save Your Website Dropoff?

Most self-service failures occur when prospects and customers can’t get the information they want from your website.  Ironically, you have what they’re looking for, but can’t surface knowledge quickly and easily on all channels.  When this happens, you risk losing those frustrated users, and driving them to competitors.

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xapp ai

XAPP Supports the Madness!

In this episode, we discuss some of the advanced AI interactions we’re using to drive the March Madness skill on Amazon Alexa. Besides great content that user’s can access, there’ are some sophisticated features that are invisible, yet essential. We dig into some of those topics.

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Q1 Report

Q1 Recap

As Q1 blew past us faster than a Nor’easter, let’s take a minute to reflect on a fast, furious, and successful first quarter at XAPP AI through the lens of our clients, our products, and our partners.

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Celebrating Women’s History Month

XAPP AI Celebrates Women’s History Month with our Director of Product Design Yina Smith-Danenhower.  She’s a Harvard graduate, choreographer, architectural designer, UX designer, and now conversational designer. 

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Why Conversational Self-service is Essential NOW

Competitive pressures and artificial intelligence (AI) are changing the landscape of customer service, raising customer expectations in terms of answering their questions and resolving their issues. Today’s customers expect a higher level of service and the best way to earn and retain their loyalty is with quick resolution of problems with as little effort as possible on their part.

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