XAPP AI BLOG

image of a laptop with the ChatGPT welcome screen on it

Generative AI & ChatGPT for Digital Messaging

With Generative AI tools that range from supportive AI companions to Google Bard, which pulls information live from the web, companies today have the ability to choose very specific tools that best meet their very specific needs. When you start to dig in, it seems unlikely that every customer of every Conversational AI platform would have their needs best met by one single platform. What is infinitely more likely, and what we’re betting on at XAPP AI, is that the continued innovation in the Generative AI space is going to mean that what works for one company might not work for another.

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AI Digital Messaging Options for Small to Midsized Businesses (SMBs)

While AI Digital Messaging is an emerging technology, it builds on the foundation of digital messaging that exploded in popularity over the last few years. For websites, apps, and third-party search, review sites, and aggregators, digital messaging capabilities are no longer just a “nice-to-have.” Digital messaging meets the desire of users to instantly contact a business from wherever they are, whenever they are, and gives businesses a way to connect directly with people to improve customer service and grow sales.

With the explosive growth of these tools has come some operational headaches, especially for small and midsized businesses looking to empower their prospects and customers without dramatically changing their operating structure or incurring additional costs. The typical solution has been to staff these digital messaging tools with live operators to type one to one responses to inquiries as they come in. To meet the expectations of 24/7 availability, some have resorted to off-shoring their customer service, which can lead to a decline in quality and lack of consistency and accuracy. For operators who want to future-proof their operational costs by streamlining and scaling things like inbound sales and customer service, that decline in quality and accountability can be a non-starter. Enter AI Digital Messaging.

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Partnering to Put Conversational AI to Work for Your SMB Customers

At XAPP, we believe that every business should have access to the latest AI technologies. That’s why we’ve created a powerful AI self service solution that answers customers’ questions, builds trust and captures leads; while seamlessly integrating into CRMs and back-end management systems. XAPP AI is pre-engineered for small business industries for easy installation, zero maintenance and rapid return-on-investment (ROI). As an AWS partner with proven Conversational AI competency we take pride in offering enterprise-grade solutions using best-in-class conversational AI technologies..

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A person's hand reaches towards a glowing animation of a robot with chat bubbles floating around it

Hook Into Chatbot Intelligence & Consistent Experiences to Drive Leads

As people continue to shift into a more digital-first mindset, usage of chatbots in online spaces continues to grow. With 24/7 availability and instantaneous responses, it’s no wonder that there’s a strong consumer desire to use digital self-service tools like chatbots. The businesses who build and implement these tools also benefit from them, with improved operational efficiencies and the ability to scale customer service without growing their team. The benefits for both consumers and businesses rely on the chatbot experience working as expected, which means that it’s vitally important for businesses to understand and meet consumer expectations.

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Digital Self-Service is the Future of Customer Satisfaction

As websites have evolved from online listings to online experiences, user expectations and business needs for operational efficiencies have been the drivers behind a lot of technical innovations. Take for instance, chatbots and intelligent virtual assistants. Something of a novelty just a few short years ago, now over 80% of people have interacted with a chatbot. This form of digital self-service offers users a convenient way to accomplish their task – whatever it may be – quickly and efficiently. Like most things, there are good and bad ways to implement these emerging technologies into your digital strategy.

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Less Phone Calls, More Conversations: Optimal Conversations™ for Google My Business

Business owners know what they need and they know what they can afford to pay for it. With our new offering, there are no compromises. It’s enterprise-grade conversational AI technology packed into a no-code, easy to setup, simple to manage, tool. That means vendors can offer highly competitive technology at an accessible price point, all without worrying about managing any ongoing maintenance internally.

We’re excited about taking our technology and partnering with SaaS companies to put it to work for small business owners who are looking for better ways to manage inbound messages from Google Business Messages in real time.

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man and woman review a board covered with post-it notes.

SMB Conversational Design Best Practices for 2023

After months of collecting data from the thousands of conversations had between small and medium sized businesses and their prospects and customers, we’ve identified six best practices about human-computer interaction (HCI) design for chatbots and intelligent virtual assistants:

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