A lot of planning goes into designing and building Alexa skills and Google Actions. And, there may be detailed plans about the launch and how to drive initial consumer interest. However, we have seen few people give much thought to what happens next. At XAPP, we believe that Launch is Day One of your voice app lifecycle.
Some brands and agencies will tell us they are considering whether now is the right time to launch an Alexa skill. Our experience with clients ranging from the top automakers and consumer brands to retailers and media broadcasters is that having an Alexa skill now is essential to winning in the voice era. Here are eight reasons why brands, media companies, and even government agencies should launch an Alexa skill now.
