It's no secret that customers seek out and become more loyal to companies that offer better experiences. In the digital world, they want answers to their questions and solutions to their problems quickly and easily, without having to go through the click-and-scroll rigamarole we've all grown used to when using online content. While some businesses have responded by adding live chat tools to lend support, many have limited hours and long wait times. Over the years, a new option has emerged: self-service tools and Intelligent Virtual Assistants (IVAs) powered by Conversational AI technologies that let humans talk to computers the way they would talk to another human. To do this the right way, it’s important to ask a few key questions before you build.

The benefits of a well executed IVA can range from lowered operating costs to improved conversion rates and the ability to use conversational data to help guide future site or app improvements. The key part of that sentence is “a well executed IVA” because all of the technology in the world means nothing if it doesn’t benefit the user in some way. To do this the right way, it’s important to ask a few key questions before you build.

The benefits of a well executed IVA can range from lowered operating costs to improved conversion rates and the ability to use conversational data to help guide future site or app improvements. The key part of that sentence is “a well executed IVA” because all of the technology in the world means nothing if it doesn’t benefit the user in some way. To do this the right way, it’s important to ask a few key questions before you build.