All digital interfaces will soon be conversational. Why? Because customers crave convenience and they want to be understood. Conversational AI interfaces give them the ability to […]
mart speakers are now used by more than 60 million U.S. adults with a 40% annual growth rate and there are twice as many monthly active users of voice assistants on smartphones. The adoption rate of voice is actually faster in many countries that have more recently gained access to Amazon Alexa and Google Assistant. Voice assistants quickly transitioned from a novelty to a robust and active consumer engagement channel.
A lot of planning goes into designing and building Alexa skills and Google Actions. And, there may be detailed plans about the launch and how to drive initial consumer interest. However, we have seen few people give much thought to what happens next. At XAPP, we believe that Launch is Day One of your voice app lifecycle.
With Amazon maintaining smart speaker market share over 60%, we often have brands and agencies ask us if it’s worth it to also support Google Assistant. The simple answer is yes for six reasons.
The emergence of voice assistants has led to both excitement and frustration among brands and media organizations. A recent survey of 500 marketers revealed that 69% […]
National Geographic’s Bravo Tango (Brain Training) Google Action was recently recognized as a 2018 Clio Award Gold award winner. The Google Action was the winner in the Television/Streaming Category for Social Good. Since 1959, the Clio awards have recognized excellence for the “creative business,” and are a widely sought after accolade. 360i and XAPPmedia were listed respectively as the media and interactive agencies responsible for the project’s design, development and launch.
Dialogflow recently recognized XAPPmedia as one of only five agencies listed on its website. We are proud of joining this exclusive group in large part because […]
We knew from the beginning that working on National Geographic’s Bravo Tango Brain Training Google Action was going to be different. National Geographic was more focused on helping the type of military veterans portrayed in its television program The Long Road Home than promoting the show.
