fbpx
October 15, 2019

No Better Friend and No Worse Enemy for Broadcasters – the Rise of Voice Assistants

Last month I met General Jim Mattis at the LIFT Summit where he told his story of why there is “No Better Friend and No Worse […]
September 4, 2019

Brands in the Age of Voice AI. Is Your Brand Fluent?

All digital interfaces will soon be conversational. Why? Because customers crave convenience and they want to be understood. Conversational AI interfaces give them the ability to […]
July 24, 2019

7 Components of a Voice Commerce Strategy Today

mart speakers are now used by more than 60 million U.S. adults with a 40% annual growth rate and there are twice as many monthly active users of voice assistants on smartphones. The adoption rate of voice is actually faster in many countries that have more recently gained access to Amazon Alexa and Google Assistant. Voice assistants quickly transitioned from a novelty to a robust and active consumer engagement channel.
April 23, 2019

What Happens After Launching an Alexa Skill and Google Action

A lot of planning goes into designing and building Alexa skills and Google Actions. And, there may be detailed plans about the launch and how to drive initial consumer interest. However, we have seen few people give much thought to what happens next. At XAPP, we believe that Launch is Day One of your voice app lifecycle.
April 16, 2019

6 Reasons Why You Need a Google Action Now

With Amazon maintaining smart speaker market share over 60%, we often have brands and agencies ask us if it’s worth it to also support Google Assistant. The simple answer is yes for six reasons.
March 11, 2019

Living with the Duopoly – Managing the Need for Both an Alexa Skill and a Google Action

The emergence of voice assistants has led to both excitement and frustration among brands and media organizations. A recent survey of 500 marketers revealed that 69% […]
November 29, 2018

National Geographic, 360i, and XAPP Named Clio Award Gold Winner for Bravo Tango Google Action

National Geographic’s Bravo Tango (Brain Training) Google Action was recently recognized as a 2018 Clio Award Gold award winner. The Google Action was the winner in the Television/Streaming Category for Social Good. Since 1959, the Clio awards have recognized excellence for the “creative business,” and are a widely sought after accolade. 360i and XAPPmedia were listed respectively as the media and interactive agencies responsible for the project’s design, development and launch.
June 14, 2018

XAPPMedia Recognized As Leading Voice App Developer and Platform by Dialogflow

Dialogflow recently recognized XAPPmedia as one of only five agencies listed on its website. We are proud of joining this exclusive group in large part because […]
May 23, 2018

XAPPmedia and 360i Win People’s Voice Webby Award for National Geographic’s Bravo Tango

We knew from the beginning that working on National Geographic’s Bravo Tango Brain Training Google Action was going to be different. National Geographic was more focused on helping the type of military veterans portrayed in its television program The Long Road Home than promoting the show.