How Window World DC Turned its 7 Franchise Locations into 24/7 Customer Engagement Machines with XAPP AI
Window World DC owner Greg Deathridge partnered with XAPP AI to generate $205,167 in incremental revenue in just two months, a 147x return on investment, with 50% of leads captured outside business hours and on weekends.
“XAPP AI enables us to engage customers and book appointments 24/7 across every customer touchpoint. And every interaction teaches us what our customers want, when they want it, and how they want to engage. That intelligence is informing our marketing and fueling our future growth.”
Greg Deathridge / Owner, Window World DC • 7 Locations across MD, VA, & CA
Window World DC operates 7 locations spanning from the Washington D.C. metro area to California's Central Valley. Greg Deathridge understood a fundamental truth about today's homeowner: they research and book on their schedule, not yours.
The Opportunity Greg Saw First
Most franchise owners see AI as a cost-saving tool. Greg saw it as a revenue multiplier. By deploying XAPP AI across all 7 locations with both the Book Online widget and the 24/7 chat assistant, he ensured that every customer, whether browsing at midnight or searching on Google Maps at lunch, could immediately engage and book an appointment.
Greg partnered closely with XAPP AI to deploy its Premium product across all 7 Window World DC locations, creating a seamless customer experience that never sleeps.
Greg's Strategic Approach
Rather than rolling out cautiously at a single location, Greg deployed XAPP AI across his entire franchise network from the start. His reasoning was simple: "Every location that doesn't have 24/7 engagement is leaving money on the table. And the more data we collect across all locations, the smarter we get about our customers."
In just 60 days, XAPP AI Premium is delivering measurable results across all 7 locations. The combined numbers tell a compelling story, and the detailed March engagement data below shows exactly where leads are coming from, when they arrive, and how each market is activating.
Leads by Location & Source: February – March 2026 Combined
Website is the #1 source at 44% of all leads (34 of 78), followed by Reserve with Google at 32% (25 of 78). Combined, digital self-service channels account for 76% of all leads across all 7 locations.
Book Online Is the Story
Website leads (44%) and Reserve with Google (32%) together account for 76% of all leads. Proof that customers want to book directly from search results, Google Maps, and the website. Contact Us emerged as the #3 source at 9%, driven heavily by Washington DC. Every location has at least one active digital channel, and the source diversity means Greg isn't dependent on any single channel in any market.
Across February and March, 50% of all leads came outside standard business hours or on weekends. Without XAPP AI, these customers would have bounced to a competitor or abandoned their search entirely.
Contacts by Day of Week (Feb – March 2026 Combined, Local Business Time)
50% of contacts occur outside business hours (9 am – 5 pm local time, M–F)
Every Day Is a Revenue Day
Leads don't follow a 9-to-5 schedule. Monday is the busiest day at 18 leads, with a third arriving outside business hours. Saturday and Sunday generate 16 combined leads, all outside business hours. Thursday has more after-hours leads (4) than business-hours leads (3). Tuesday splits evenly at 5 and 5. These are homeowners browsing Google Maps on a Saturday afternoon, comparing options after the kids are in bed, or booking an appointment before work on Monday. Without 24/7 engagement, every gray bar on this chart is a lost opportunity.
The location × source breakdown above tells the complete story: every market has its own lead profile, and XAPP AI captures them all. Washington DC leads the franchise with 26 leads across all 5 sources. Winchester is strong at 15 leads with a balanced Website-to-RwG split. Baltimore delivered 13 leads from 5 different sources. Central Valley runs 50/50 Website and RwG. This diversity means Greg isn't dependent on any single channel in any market.
Washington DC: The Franchise Leader
DC leads with 26 of 78 total leads (33%), drawing from all 5 sources including 5 Contact Us submissions. Winchester follows at 15 leads with a near-even Website/RwG mix. Baltimore's 13 leads span all 5 source types. Greg's early investment in deploying across all locations is paying dividends as each market activates at its own pace.
Franchise owners across all verticals are seeing a troubling trend: fewer inbound calls, lower form fills, and declining engagement rates. Many blame the economy or competition. But the data tells a different story: consumers haven't stopped buying. They've stopped calling.
Digital-First Consumers Don't Pick Up the Phone
Today's homeowner researches, compares, and books on their own terms. They expect to engage with businesses the same way they engage with everything else in their lives: digitally, instantly, and on their schedule. Window World DC has a professional after-hours call center, yet 50% of XAPP AI leads came outside business hours. These aren't customers who called and got voicemail. These are customers who never intended to call at all. They booked online because that's how they prefer to engage. Without XAPP AI, those 39 after-hours leads would have been lost entirely. Not to a competitor, but to inaction.
AI Will Accelerate This Trend
The shift to self-service is only the beginning. As AI assistants become consumers' primary interface for finding and booking services, the phone call disappears from the customer journey entirely. AI agents don't browse websites and call a phone number. They look for structured booking endpoints they can transact with directly. Businesses with AI-ready booking infrastructure like Reserve with Google and XAPP AI's Book Online widget are positioned where the next generation of customers (and their AI agents) will be. Businesses still relying on phone calls as their primary conversion channel will see that channel continue to shrink.
XAPP AI Leads Are Incremental, Not Redirected
A critical point for franchise owners: XAPP AI leads don't cannibalize existing channels. Greg's call center still operates. His website forms still convert. XAPP AI captures the customers who would never have engaged through those traditional channels. Every lead in the data above represents net-new revenue that didn't exist before deployment. That's not optimization. It's expansion of the addressable market.
The return multiples speak for themselves, but Greg sees the bigger picture: “Every customer interaction that flows through XAPP AI becomes data I can use to improve my business. I now know that 44% of my leads come from the Website and 32% from Reserve with Google, that Winchester generates leads from a near-even Website and RwG mix, and that half my customers prefer to engage outside business hours. That kind of intelligence used to require expensive market research. Now it comes built into the platform.”
Today: Patterns Established
Website is the #1 lead source at 44%, with Reserve with Google at 32%. 50% of leads come after hours and on weekends. All 7 locations are active with diversified source mixes. The data tells a clear story about where customers are and how they want to engage.
Months 3–6: Optimize & Scale
With robust data on customer behavior across 7 locations, Greg can fine-tune marketing spend, staff scheduling, and service offerings based on real demand signals, not guesswork.
Year 1+: The Compounding Advantage
A full year of interaction data across 7 markets becomes a proprietary intelligence asset. Understanding customer language, peak demand windows, and conversion patterns gives Window World DC a durable edge over competitors still relying on voicemail and contact forms.
Window World DC's results aren't unique to one franchise. The challenges Greg solved (after-hours engagement, multi-location consistency, and data-driven decision making) are universal across home services franchises.
Ready to Make Every Location a 24/7 Lead Machine?
Greg Deathridge saw the opportunity early and moved fast. The data proves it. Whether you're a single-location owner or a national franchisor, XAPP AI turns your digital presence into a revenue engine that never clocks out.
Learn More at xapp.ai