Pete Haas, Author at XAPPAI

Often overlooked, the ability for users to find information on your website is one of the most important features you can provide. Self service is an accepted maxim, and the quality of your search experience will dictate the success or failure of users on their digital journey.

You have to play

If you don’t provide search functionality on your website, you limit the ability for self service, and discovery. Think of it this way, you’ve had your site online for years now. You have thousands of pages of content, but the only way to surface that information is through links on your site?

30% of visitors use a site search box when one is offered.

Site search is 1.8x more effective at producing conversions.

Source: AddSearch

No more, keyword search

Searching your site with a simple keyword search engine is so passé. Natural Language Understanding of user search requests powered by machine learning is the most flexible experience. The latest technology often referred to as an ‘Insight Engine’ proactively searches information from your website and other documents, then indexes volumes of knowledge is the superior to traditional on-demand simple keyword searches. These offerings aren’t only for large enterprises with massive budgets.

The expected compound annual growth rate for this market segment is 25% from 2022-2027. Source

Improve your content

Optimize search of your website by producing solid, searchable content. Creating sites using Structured Data is one way to make your site more ‘searchable’. While it’s true that intelligent search combined with a conversational interface is a path to greatly improve a user’s experience…it won’t create or improve your content.

Track and monitor search queries

Through constant monitoring of what users are searching for, you can steadily improve the performance, and glean invaluable insights where users will tell you exactly what they want. It’s up to you to create a virtuous cycle of continuous improvement.

Don't make me type!

Staring at an empty search bar can be intimidating. Offer them a constant companion through auto-suggestions, and auto-complete of user queries. You not only make the experience easier, you’re offering dynamic assistance with every keystroke.

May 3, 2022

Website Search in 5 Easy Steps

Often overlooked, the ability for users to find information on your website, is one of the most important features you can provide. Self service is an accepted behavior, and the quality of your search experience will dictate the success or failure of users on their digital journey.

April 26, 2022

AI Self Service Trends

It's hard to overstate the impact of Artificial Intelligence, and Machine Learning have had on us. We're living in unprecedented times with breakthrough innovations happening at such frequency that we fail to realize the weight of these creations. In this article, we share interesting statistics on AI-powered self service

April 18, 2022

Can AI save your website dropoff?

Most self-service failures occur when prospects and customers can't get the information they want from your website. Ironically, you have what they're looking for, but can't surface knowledge quickly and easily on all channels. When this happens, you risk losing those frustrated users, and driving them to competitors.

April 12, 2022

XAPP Supports the Madness!

In this episode, we discuss some of the advanced AI interactions we're using to drive the March Madness skill on Amazon Alexa. Besides great content that user's can access, there' are some sophisticated features that are invisible, yet essential. We dig into some of those topics.

April 4, 2022

Q1 Recap

As Q1 blew past us faster than a Nor’easter, let’s take a minute to reflect on a fast, furious, and successful first quarter at XAPP AI through the lens of our clients, our products, and our partners.

March 28, 2022

Celebrating Women’s History Month

XAPP AI celebrates Women in History Month! Our director of Product Design, Yina Smith-Danenhower discusses her unique professional journey, plus the challenges of designing products and experiences for conversational AI, and intelligent search.