It wouldn't be too hard to guess that younger people tend to adopt the latest technologies faster, and more seamlessly compared to their older counter-parts.  We're not too many years removed from the introduction of the iPhone, and iPad devices that introduced a touchscreen interface to the masses.  This new mode of interaction (swiping, pinching, and tapping) was natural to children, but adults were wondering where the instructions were.  Fast forward over a decade later and a similar phenomenon is taking shape.  

Often overlooked, the ability for users to find information on your website, is one of the most important features you can provide.  Self service is an accepted behavior, and the quality of your search experience will dictate the success or failure of users on their digital journey.   

It's hard to overstate the impact of Artificial Intelligence, and Machine Learning have had on us. We're living in unprecedented times with breakthrough innovations happening at such frequency that we fail to realize the weight of these creations. In this article, we share interesting statistics on AI-powered self service

Most self-service failures occur when prospects and customers can't get the information they want from your website.  Ironically, you have what they're looking for, but can't surface knowledge quickly and easily on all channels.  When this happens, you risk losing those frustrated users, and driving them to competitors.