While AI Digital Messaging is an emerging technology, it builds on the foundation of digital messaging that exploded in popularity over the last few years. For websites, apps, and third-party search, review sites, and aggregators, digital messaging capabilities are no longer just a “nice-to-have.” Digital messaging meets the desire of users to instantly contact a business from wherever they are, whenever they are, and gives businesses a way to connect directly with people to improve customer service and grow sales.
With the explosive growth of these tools has come some operational headaches, especially for small and midsized businesses looking to empower their prospects and customers without dramatically changing their operating structure or incurring additional costs. The typical solution has been to staff these digital messaging tools with live operators to type one to one responses to inquiries as they come in. To meet the expectations of 24/7 availability, some have resorted to off-shoring their customer service, which can lead to a decline in quality and lack of consistency and accuracy. For operators who want to future-proof their operational costs by streamlining and scaling things like inbound sales and customer service, that decline in quality and accountability can be a non-starter. Enter AI Digital Messaging.
