People buy differently today than they used to. When they’re able to get answers to their questions in a self-service way, that starts to build trust. As the conversation continues, with the user feeling a strong sense of control, they’ll often be more willing to tell you something about themselves and their intentions. From there, it’s a lot easier to drive them to conversion and capture that lead information.
If you’re an SMB owner who’s interested in using AI, be sure to have a clear understanding of your needs before diving into the capabilities of the technology. Let your expertise in your business be an anchor as you begin exploring the world of AI.
AI-powered digital assistants can be a valuable tool for small businesses, as they can help improve customer satisfaction by always being available, reduce operational costs for the business, and free up staff time.
As new technologies like Generative AI continue to emerge, small businesses will again be at the forefront of testing, using technology to benefit their customers and their bottom line.
Like any new technology, it’s important to weigh the risks before making an investment with an impact on operations. While ChatGPT may not be the right answer for your small business, the underlying technology holds opportunities for all businesses wanting to be here in the future.
The convergence of Conversational AI, Generative AI, and Intelligent Search is creating new possibilities for human-computer interaction that were previously unimaginable – a world where humans are interacting with computers without realizing it.
If you’ve been following industry discussions about Generative AI and RAG, you’re likely already aware that the output is dependent on the inputs. The AI algorithm retrieves the information it deems relevant from the sources available to it and should be able to cite those sources and present them back to the user.
Between news coverage and growing Google search trends, you’d expect to see rapid growth in usage adoption or user sign-ups for Generative AI-powered services. That is, perhaps surprisingly, not the case. With all of the coverage and awareness around Generative AI, where are the users?
We’re living in a time when common business pain points like staffing and training can have uncommon solutions. Technology is creating new options that could not have existed just a couple of years ago. Sometimes the technology (or combination of technologies) enables solutions that were inconceivable just a couple of months ago. RAG has the potential to make the written word experiential, indexable, and immediately available for a variety of different use cases.
AI-powered automation is a safe way for a business struggling to decide whether they can justify the cost of added headcount. We’ve built Optimal Conversation Studio™ for Google Business Messages to help support more efficient lead intake, routing, scoring and internal prioritization. It even includes the ability to handoff to a live person as-needed.
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