February 16, 2023
As websites have evolved from online listings to online experiences, user expectations and business needs for operational efficiencies have been the drivers behind a lot of technical innovations. Take for instance, chatbots and intelligent virtual assistants. Something of a novelty just a few short years ago, now over 80% of people have interacted with a chatbot. This form of digital self-service offers users a convenient way to accomplish their task – whatever it may be – quickly and efficiently. Like most things, there are good and bad ways to implement these emerging technologies into your digital strategy.








