Get the most out of your Google Business Profile by automating Google Business Messages with AI

Image taken while standing over someone typing on a keyboard. On the screen is the Google search landing page.

If your business engages in person with customers, you likely have some level of familiarity with Google Business Profiles, formerly called Google My Business. 

What are Google Business Profiles

A Google Business Profile is a free tool that allows businesses to manage their online presence on Google Search and Maps. With a Google Business Profile, businesses can add information about their business, such as their hours of operation, address, phone number, website, and photos. They can also respond to reviews, post updates, and message directly with customers.

Who Should Set Up a Profile

Companies with physical locations should set up their Google Business Profile. A Google Business Profile is tied directly into Google Search and Map functionality, which makes it easy for local people to find your business. This tool is designed specifically for businesses that make in-person contact with their customers. That means that it’s specifically designed to help small local businesses looking to make it easier for their customers to find and connect with them.

Why Use Google Business Profiles

A Google Business Profile is a free and valuable tool that helps businesses improve the accuracy of their information online and makes it easier for them to be found by new customers. The profiles appear as results within Google Search and Maps, which helps improve local search engine optimization.

From a management perspective, a Google Business Profile gives you one entry point that makes it easy to set up Google Ads, respond to reviews, and update your listing. They have unique features and functionality by industry, like the ability for restaurants to upload menus.

With verified businesses on Google twice as likely to be considered reputable, this free tool can help small businesses build trust with their customers. 

They also make it easy for companies to connect with their customers, with the ability to enable a messaging feature that’s built into the tool. Google Business Messages can be accessed from Google Search and Maps, with the capability continuing to receive more prominence for companies who choose to turn it on.

Why Activate Google Business Messages

Google offers the messaging tool as a free feature for all Google Business Profiles. They require that companies enable the messaging feature and then follow best practices for continued access. 

One of the requirements for continued access to the feature is tied to response time. With customers seeking to get answers and connect in real time, Google actively measures time to respond (TTR) between messages. If a brand’s agent is slow to respond, Google will remove the brand’s messaging buttons and turn off the functionality for that profile. 

In addition to the ease of access, Google Business Messages offer opportunities to upsell and cross-sell and creates ways to interact with customers on a more personal level. All of this translates to more opportunities for sales, with 72% of people reporting that they’d be willing to make a purchase online if they were able to ask questions in real time.

Messaging is, admittedly, a commitment. Many companies with a Google Business Profile never turn messaging on due to worries about proper staffing to accommodate inbound messages.

That means that their prospects are likely to go to a competitor that they can message and hear back from instantly. If you think that scenario sounds dramatic, think about most people that you know – they want convenience and they naturally seek out things that are easier on them. Sending a message and getting an immediate response without even navigating to a new web page is extreme convenience and easy to use.

For a business owner, any potential missed sales opportunity has to be balanced alongside other things, like the cost of adding a new employee. Thankfully, there is another option: AI-powered automation.

Optimal Conversations™ for Google Business Messages

AI-powered automation is a safe way for a business struggling to decide whether they can justify the cost of added headcount. We’ve built Optimal Conversations™ for Google Business Messages to help support more efficient lead intake, routing, scoring, and internal prioritization. It even includes the ability to hand off to a live person as needed.

At XAPP AI, we believe that small and mid-sized businesses should have access to the same enterprise-grade technology that large corporations rely on. A big part of access is affordability, which is why we’ve priced it to pay for itself by being responsive to prospects and customers 24/7 and by capturing leads that would have otherwise been lost. With 5 billion+ searches daily, that’s a low-risk, high-reward opportunity.

Leveraging an automated solution like OC for Google Business Messages is a cost-effective way to take advantage of the messaging functionality built into so many Google experiences. 

Be the first to get access by signing up for the waitlist today.

Contact us to discuss how we can help any size business launch AI-powered search and chat solutions that answer customers’ questions, build trust and capture leads.

* These fields are required.

May 23, 2023
Image taken while standing over someone typing on a keyboard. On the screen is the Google search landing page.

Google Business Messages & AI: The Google Business Profile Combination You Can’t Afford to Ignore

AI-powered automation is a safe way for a business struggling to decide whether they can justify the cost of added headcount. We’ve built Optimal Conversation Studio™ for Google Business Messages to help support more efficient lead intake, routing, scoring and internal prioritization. It even includes the ability to handoff to a live person as-needed.
May 11, 2023
image of a laptop with the ChatGPT welcome screen on it

Generative AI & ChatGPT for Digital Messaging

With Generative AI tools that range from supportive AI companions to Google Bard, which pulls information live from the web, companies today have the ability to choose very specific tools that best meet their very specific needs. When you start to dig in, it seems unlikely that every customer of every Conversational AI platform would have their needs best met by one single platform. What is infinitely more likely, and what we’re betting on at XAPP AI, is that the continued innovation in the Generative AI space is going to mean that what works for one company might not work for another.
April 26, 2023

AI Digital Messaging Options for Small to Midsized Businesses (SMBs)

While AI Digital Messaging is an emerging technology, it builds on the foundation of digital messaging that exploded in popularity over the last few years. For websites, apps, and third-party search, review sites, and aggregators, digital messaging capabilities are no longer just a “nice-to-have.” Digital messaging meets the desire of users to instantly contact a business from wherever they are, whenever they are, and gives businesses a way to connect directly with people to improve customer service and grow sales. With the explosive growth of these tools has come some operational headaches, especially for small and midsized businesses looking to empower their prospects and customers without dramatically changing their operating structure or incurring additional costs. The typical solution has been to staff these digital messaging tools with live operators to type one to one responses to inquiries as they come in. To meet the expectations of 24/7 availability, some have resorted to off-shoring their customer service, which can lead to a decline in quality and lack of consistency and accuracy. For operators who want to future-proof their operational costs by streamlining and scaling things like inbound sales and customer service, that decline in quality and accountability can be a non-starter. Enter AI Digital Messaging.
April 18, 2023

Conversational AI Technology: Build or Buy? A Comprehensive Guide for Businesses

An easy way to determine if it makes sense for your company to invest in building from scratch versus buying a pre-engineered product is to ask yourself this: Is Conversational AI a core competency for our company? If the answer is no, there’s a strong likelihood that there are vendors available whose products can meet your business needs at a price that makes sense.
April 4, 2023

Partnering to Put Conversational AI to Work for Your SMB Customers

At XAPP, we believe that every business should have access to the latest AI technologies. That's why we've created a powerful AI self service solution that answers customers’ questions, builds trust and captures leads; while seamlessly integrating into CRMs and back-end management systems. XAPP AI is pre-engineered for small business industries for easy installation, zero maintenance and rapid return-on-investment (ROI). As an AWS partner with proven Conversational AI competency we take pride in offering enterprise-grade solutions using best-in-class conversational AI technologies..
March 1, 2023
A person's hand reaches towards a glowing animation of a robot with chat bubbles floating around it

Hook Into Chatbot Intelligence & Consistent Experiences to Drive Leads

As people continue to shift into a more digital-first mindset, usage of chatbots in online spaces continues to grow. With 24/7 availability and instantaneous responses, it’s no wonder that there’s a strong consumer desire to use digital self-service tools like chatbots. The businesses who build and implement these tools also benefit from them, with improved operational efficiencies and the ability to scale customer service without growing their team. The benefits for both consumers and businesses rely on the chatbot experience working as expected, which means that it’s vitally important for businesses to understand and meet consumer expectations.
February 16, 2023
Woman smiles while typing on a laptop

Digital Self-Service is the Future of Customer Satisfaction

As websites have evolved from online listings to online experiences, user expectations and business needs for operational efficiencies have been the drivers behind a lot of technical innovations. Take for instance, chatbots and intelligent virtual assistants. Something of a novelty just a few short years ago, now over 80% of people have interacted with a chatbot. This form of digital self-service offers users a convenient way to accomplish their task – whatever it may be – quickly and efficiently. Like most things, there are good and bad ways to implement these emerging technologies into your digital strategy.
January 26, 2023
close up photo of hands holding a drill

Less Phone Calls, More Conversations: Optimal Conversations™ for Google My Business

Business owners know what they need and they know what they can afford to pay for it. With our new offering, there are no compromises. It’s enterprise-grade conversational AI technology packed into a no-code, easy to setup, simple to manage, tool. That means vendors can offer highly competitive technology at an accessible price point, all without worrying about managing any ongoing maintenance internally. We’re excited about taking our technology and partnering with SaaS companies to put it to work for small business owners who are looking for better ways to manage inbound messages from Google Business Messages in real time.
January 18, 2023
brown cardboard box on a table

Overcoming Digital Self-Service Fear with a Unified Knowledge Model for More Intelligent Search & Virtual Assistants

Digital self-service is less expensive, faster, and results in satisfied and loyal customers - and fear of an out-of-control AI doesn’t have to keep you from enjoying those benefits.