It's important to design chatbot conversations and experiences carefully to ensure that they are effective and engaging. XAPP AI’s chat experience interface was built using strong design principles as a foundational driver of usage and engagement.

Steve Jobs once eloquently remarked, “What a computer is to me is it’s the most remarkable tool that we’ve ever come up with, and it’s the equivalent of a bicycle for our minds.” This powerful metaphor captured the essence of the computer revolution – a device that amplified our mental faculties, just as a bicycle amplifies our physical prowess. In the same vein, let me introduce a new metaphor: AI is the exercise room for productivity.

People buy differently today than they used to. When they're able to get answers to their questions in a self-service way, that starts to build trust. As the conversation continues, with the user feeling a strong sense of control, they’ll often be more willing to tell you something about themselves and their intentions. From there, it’s a lot easier to drive them to conversion and capture that lead information.

If you’re an SMB owner who’s interested in using AI, be sure to have a clear understanding of your needs before diving into the capabilities of the technology. Let your expertise in your business be an anchor as you begin exploring the world of AI.

AI-powered digital assistants can be a valuable tool for small businesses, as they can help improve customer satisfaction by always being available, reduce operational costs for the business, and free up staff time.