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The benefits and challenges of AI-powered interactions

Conversational AI, Generative AI, and Intelligent Search are three of the most rapidly developing and exciting technologies in the field of Artificial Intelligence. Each of these technologies on its own has the potential to revolutionize the way we interact with computers and the internet. In recent years, we have seen these three technologies begin to converge. This convergence is creating new possibilities for human-computer interaction that was previously unimaginable – a world where humans are interacting with computers without realizing it.

What is Conversational AI

Conversational AI is a technology that allows computers to understand and mimic human conversations.

What is Generative AI

Generative AI is a technology that takes written inputs to generate something entirely new as an output.

What is Intelligent Search

Intelligent search uses AI to give users a natural language-like interaction within a digital search query. Intelligent search systems are able to understand the intent and meaning of queries and respond to them in a way that feels like you’re talking to a person.

The convergence of the three technologies has a number of benefits, including:

A more natural and engaging user experience

These technologies can be used to create a more natural and engaging user experience that feels more similar to how we interact with each other. Conversational AI chatbots can be used to provide customer service or answer questions in a way that feels like talking to a real (helpful) person.

More personalized and relevant results in search and conversation

The combination of the three can help personalize and tailor search results to our individual needs and preferences. Information like past chat or search history can help contextualize questions and provide insight into what we are looking for, in order to provide more relevant results.

Improved accuracy and efficiency

The overall accuracy and efficiency of our interactions with computers will be vastly improved. For instance, Generative AI can be used to create more accurate translations and Conversational AI can be layered on to help improve the natural flow of the translations.

New possibilities for innovation

The convergence of these three technologies opens up new possibilities for innovation in a wide range of industries. They can be leveraged to create new educational experiences, new forms of entertainment, and even new ways of working.

There are already a number of real-life examples of what the world will look like as these technologies continue to grow and strengthen each other.

We have chatbots that can generate creative content from text inputs. The outputs range from written poems to functional code, and even visual images. You can use an intelligent search engine that understands natural language, lowering the effort required by the user to find the information that they need. We even have intelligent virtual assistants that can learn and adapt to user preferences, suggesting and setting alarms, making appointments, or ordering food.

The challenges of the convergence of AI-powered technologies

With the recent news about the FTC investigation of OpenAI, data privacy, and security concerns are top of mind for many in the industry. These technologies collect a lot of data about us, which raises concerns about how that information is protected and used.

The technologies are written and trained by people, which means that they are at risk of learning the biases of their creators. Bias and discrimination against groups of people has been an ongoing ethical and technical problem that must be adequately addressed for the technologies to be trusted at scale.

The amount of data required to train these technologies and the cost to acquire that data continues to grow. It is expensive to continue to grow and develop the next generation of AI.

The convergence of Conversational AI, Generative AI, and Intelligent Search is a powerful trend that has the potential to revolutionize the way we interact with technology. Many challenges need to be addressed but the potential benefits when done right, are significant.

Contact us to discuss how we can help any size business launch AI-powered search and chat solutions that answer customers’ questions, build trust and capture leads.

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July 19, 2023

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The Convergence of Conversational AI, Generative AI, and Intelligent Search: A New Era of Human-Computer Interaction

The convergence of Conversational AI, Generative AI, and Intelligent Search is creating new possibilities for human-computer interaction that were previously unimaginable - a world where humans are interacting with computers without realizing it.

July 6, 2023

Trust and the Importance of AI Citations for Retrieval Augmented Generation

If you’ve been following industry discussions about Generative AI and RAG, you’re likely already aware that the output is dependent on the inputs. The AI algorithm retrieves the information it deems relevant from the sources available to it and should be able to cite those sources and present them back to the user.

June 22, 2023

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To Expand Generative AI Usage, Tech Companies Must Build Trust

Between news coverage and growing Google search trends, you’d expect to see rapid growth in usage adoption or user sign-ups for Generative AI-powered services. That is, perhaps surprisingly, not the case. With all of the coverage and awareness around Generative AI, where are the users?

June 8, 2023

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Retrieval-Augmented Generation (RAG) is the Operations Upgrade Your Business Needs

We’re living in a time when common business pain points like staffing and training can have uncommon solutions. Technology is creating new options that could not have existed just a couple of years ago. Sometimes the technology (or combination of technologies) enables solutions that were inconceivable just a couple of months ago. RAG has the potential to make the written word experiential, indexable, and immediately available for a variety of different use cases.

May 23, 2023

Image taken while standing over someone typing on a keyboard. On the screen is the Google search landing page.

Google Business Messages & AI: The Google Business Profile Combination You Can’t Afford to Ignore

AI-powered automation is a safe way for a business struggling to decide whether they can justify the cost of added headcount. We’ve built Optimal Conversation Studio™ for Google Business Messages to help support more efficient lead intake, routing, scoring and internal prioritization. It even includes the ability to handoff to a live person as-needed.

May 11, 2023

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Generative AI & ChatGPT for Digital Messaging

With Generative AI tools that range from supportive AI companions to Google Bard, which pulls information live from the web, companies today have the ability to choose very specific tools that best meet their very specific needs. When you start to dig in, it seems unlikely that every customer of every Conversational AI platform would have their needs best met by one single platform. What is infinitely more likely, and what we’re betting on at XAPP AI, is that the continued innovation in the Generative AI space is going to mean that what works for one company might not work for another.

April 26, 2023

AI Digital Messaging Options for Small to Midsized Businesses (SMBs)

While AI Digital Messaging is an emerging technology, it builds on the foundation of digital messaging that exploded in popularity over the last few years. For websites, apps, and third-party search, review sites, and aggregators, digital messaging capabilities are no longer just a “nice-to-have.” Digital messaging meets the desire of users to instantly contact a business from wherever they are, whenever they are, and gives businesses a way to connect directly with people to improve customer service and grow sales. With the explosive growth of these tools has come some operational headaches, especially for small and midsized businesses looking to empower their prospects and customers without dramatically changing their operating structure or incurring additional costs. The typical solution has been to staff these digital messaging tools with live operators to type one to one responses to inquiries as they come in. To meet the expectations of 24/7 availability, some have resorted to off-shoring their customer service, which can lead to a decline in quality and lack of consistency and accuracy. For operators who want to future-proof their operational costs by streamlining and scaling things like inbound sales and customer service, that decline in quality and accountability can be a non-starter. Enter AI Digital Messaging.

April 18, 2023

Conversational AI Technology: Build or Buy? A Comprehensive Guide for Businesses

An easy way to determine if it makes sense for your company to invest in building from scratch versus buying a pre-engineered product is to ask yourself this: Is Conversational AI a core competency for our company? If the answer is no, there’s a strong likelihood that there are vendors available whose products can meet your business needs at a price that makes sense.

April 4, 2023

Partnering to Put Conversational AI to Work for Your SMB Customers

At XAPP, we believe that every business should have access to the latest AI technologies. That's why we've created a powerful AI self service solution that answers customers’ questions, builds trust and captures leads; while seamlessly integrating into CRMs and back-end management systems. XAPP AI is pre-engineered for small business industries for easy installation, zero maintenance and rapid return-on-investment (ROI). As an AWS partner with proven Conversational AI competency we take pride in offering enterprise-grade solutions using best-in-class conversational AI technologies..