Congratulations, you've adopted some strategies and techniques we've covered in the previous articles. You've vastly improved the ability of digital-first users to find what they're looking for, and you've automated your lead capturing mechanisms and sales workflows. There's a final step: servicing, and retaining those customers you've fought so hard to acquire. It's crucial that you put the same level of effort into customer retention and satisfaction as other chores towards the top of the funnel.

All organizations are struggling with staffing shortages, and strained resources to meet these expectations. Sales teams in particular, are under tremendous pressure to grow. They need assistance in the form of quality lead capturing, and efficient workflows to scale. Read on to learn how to automate the process of generating leads for your business through your own website, or other digital property.

Digital-first users are comfortable with technology, and use it to help them shop, do research, and 'get things done'. They have a different mindset compared to traditional users who prefer to interact directly with a person, in a physical location. The Digital-first mindset is shared by a large population around the world, and is growing rapidly.

It wouldn't be too hard to guess that younger people tend to adopt the latest technologies faster, and more seamlessly compared to their older counter-parts.  We're not too many years removed from the introduction of the iPhone, and iPad devices that introduced a touchscreen interface to the masses.  This new mode of interaction (swiping, pinching, and tapping) was natural to children, but adults were wondering where the instructions were.  Fast forward over a decade later and a similar phenomenon is taking shape.  

Often overlooked, the ability for users to find information on your website, is one of the most important features you can provide.  Self service is an accepted behavior, and the quality of your search experience will dictate the success or failure of users on their digital journey.